At FD, we walk clients through a period of research and due diligence in order to ensure that CSR campaigns are aligned with business objectives, brand position, and the needs of all stakeholders. Our approach includes:

• Defining the corporate positioning and brand proposition
• Surveying the audience to gauge social sentiments and needs
• Selecting a program that resonates with the marketplace
• Building the communications plan
• Launching the initiative for maximum visibility
• Evaluating success of the program