- Delivering Steady and Strategic Global Communications During and After a Reputational Crisis at a French Multinational
Delivering Steady and Strategic Global Communications During and After a Reputational Crisis at a French Multinational
-
mai 23, 2024
-
FTI Consulting in France advised a French multinational manufacturer confronted with reputation issues linked to a product safety crisis within one of its subsidiary, and the resulting restructuring of the business concerned.
Our Impact
- Effective communications during the product safety crisis and attendant restructuring of the subsidiary helped maintain the support of financial analysts and investors, bringing an end to uncertainty about the Group’s future.
- Traditional and print media coverage of the Group was moved away from controversies linked to the litigation.
- Maintaining steady and meaningful communications with all stakeholders helped build trust and understanding that filing for bankruptcy of the subsidiary was the best long term solution for all parties involved.
- FTI Consulting communications training to all ExCo members and senior staff helped to align messaging and provide a coherent and impactful narrative throughout the whole crisis.
Our Role
- FTI Consulting mobilized a global and experienced team familiar with the situation’s characteristics and attuned to the nuances of local and international jurisdictions.
- We developed a comprehensive communications strategy, messaging platform, Q&A, internal and external communication materials, managed the Group’s press office and media relations. We established and managed a crisis communication taskforce, available 24/7.
- Our team deployed specific communication protocols and coordinated the Group’s internal and external communications, especially its relations with public authorities, to aid the smooth running of legal proceedings.
- FTI Consulting teams monitored and analyzed all publications in the media and on social networks, including on related subjects.
Published
mai 23, 2024
Key Contacts
Senior Managing Director, Head of France Strategic Communication
Managing Director
Senior Director